Homeward

Brand shoot + website redesign

Homeward’s first brand photoshoot, built into a redesigned website and marketing assets.

Company

Homeward

title

Sr. visual designer

deliverables

Photoshoot direction, website design, marketing visuals

The challenge

Homeward needed its first brand photoshoot and a website that was easier to navigate and understand. The goal was to shoot real brand imagery, then build a redesigned site and marketing assets around it.

My role

I owned all design and visual direction. I planned and creative directed Homeward’s first brand shoot, led the website redesign and implementation with the developer, and designed launch materials for the Homeward offer: emails, website, paid ads, social and a brochure. In live user testing with about 10 participants, every one found the new site easier to navigate and understand.