Maypop
Brand + website refresh
A refresh for a Nashville sparkling water made with real fruit juice, plus a new “Find in Store” feature that sent shoppers to the shelf.
Company
Maypop
title
Freelance creative director + designer
deliverables
Photography direction, web design + development
The challenge
Maypop had no product photography, and its website ran on stock images that missed the fun branding and founders behind it. It also wasn't as informative or functional as it needed to be. The goal was real imagery and a site as bright, personal and useful as the drink.
My role
As a freelance designer, I led Maypop's refresh from start to finish: creative directing the brand's first product photography, refreshing its look to feel brighter and more playful, and redesigning the website to spotlight the founders, make product information easier to find, and add a "Find in Store" feature. I also created ads and social assets to launch it.
