Ancient Nutrition
SBO probiotics
A campaign that taught shoppers how to tell a high-quality soil-based probiotic from the rest, and showed the range of SBO formulas on offer.
Company
Ancient Nutrition
title
Graphic designer
deliverables
Photo direction, paid, email, social, web
The challenge
Probiotics are a crowded category, and most shoppers can't tell one from another. Soil-based organisms (SBOs) are even harder to explain, and the quality differences between them aren't visible on the shelf. The goal was to educate people on what makes an SBO probiotic high quality, and to present the different SBO variations clearly.
My role
I art directed the photoshoot on set, then designed the campaign's marketing materials: paid ads, email, social and website assets.
