WonderCow
Holiday campaign
A week-long Black Friday and Cyber Monday campaign that skipped the usual holiday look for bright, nostalgic, unmistakably WonderCow imagery.
Company
WonderCow
title
Creative director + designer
deliverables
Photoshoot direction, marketing materials
The challenge
During Black Friday and Cyber Monday, every brand's feed fills with the same holiday imagery. We wanted WonderCow to stand out, carrying a week of daily deals with one campaign idea strong enough to keep people paying attention all week. We decided on "When you think classic, think colostrum" concept that playfully nods to classic and vintage visuals of the past.
My role
We developed the "When you think classic, think colostrum" concept and I planned and creative directed the photoshoot, styling everyday rituals with vintage props (a record player, a crossword and coffee, a retro breakfast table) in bright brand colors. I then carried the look across the week's launch assets, with a new deal each day.
