WonderCow
Wonderglow launch
WonderCow's first non-powder product, and the first colostrum-based beauty complex.
Company
WonderCow
title
Creative director + designer
deliverables
Packaging, photoshoot direction, marketing assets
The challenge
Wonderglow was WonderCow's first product beyond powder, and the first colostrum-based beauty supplement on the market. The creative had to carry the brand into the beauty space, made with colostrum, collagen and hyaluronic acid for skin, hair and nails, without losing the farm-rooted trust WonderCow was built on.
My role
As the sole designer at the time, I led the launch end to end: packaging design, planning and directing the photoshoot, and marketing assets across web, email and social. I owned both the creative strategy and every piece of design work.
