WonderCow
Colostrum gummy launch
The first colostrum gummy on shelves, and the launch that opened WonderCow's first retail partnership at Sprouts.
Company
WonderCow
title
Creative director + designer
deliverables
Packaging, photoshoot direction, DTC launch, retail launch
The challenge
Colostrum is usually sold as a hard-to-use powder. The goal was to make a new gummy format feel credible, delicious and unmistakably WonderCow, for kids and adults alike, while showing that its low-heat process keeps colostrum's benefits intact.
My role
Led creative end to end: packaging design, photoshoot planning and direction, and launch creative across web, email, social and Amazon, through retail and Expo West. I set the strategy and designed most of the launch myself, directing a designer on supporting emails.
